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How AI-Powered Search Is Driving More Traffic to SMB Websites

At The Web Guys, we continuously monitor the digital marketing landscape to ensure we provide the best service to our clients. The rise of AI-driven search engines and chatbots like ChatGPT is changing how users discover information online, and small and medium-sized businesses (SMBs) are reaping the benefits. Traditionally, SMBs have struggled to compete with larger companies in search engine rankings due to limited budgets for SEO and content marketing. However, the emergence of AI-powered search is shifting the landscape, creating new opportunities for SMBs to increase website traffic.

The AI Effect on Click-Through Rates

At The Web Guys, we help businesses succeed online through web design and holistic search marketing. We stay on top of digital trends, ensuring our clients remain competitive in an evolving landscape. One major shift affecting businesses is the decline in both organic and paid click-through rates (CTRs) on Google—largely influenced by AI-generated overviews.

Top 10 Reasons Why Online Reputation Management Matters

Online reputation management is the process of monitoring and influencing how your business is perceived on the internet, with the goal of neutralizing negative sentiments and promoting positive ones. At The Web Guys, we understand how important your business reputation is to its success. Recent surveys show that 59% of shoppers perform online research before making a purchase, and 97% of consumers consult product reviews before buying. Online reputation management is critical for businesses because their reputation significantly influences customer trust, brand perception, and financial success. Continue to learn 10 of the top reasons online reputation management matters.

10 Ways to Tailor Questions for Google’s AI Search

As a leading marketing agency, The Web Guys prioritizes staying on top of the latest digital marketing changes. Just recently, Google announced it is rolling out search results pages organized with AI in the US. To make your questions more relevant and effective with Google’s new AI-powered search experience, you’ll want to tailor your queries to align with how Google’s AI understands and processes natural language. Continue reading for our guide on optimizing your search queries.

8 Reasons to Partner with an Agency for Your Google Listing

Working with an agency can significantly enhance your online presence and revenue. At The Web Guys, we partner closely with customers to fully understand your business goals and objectives so that we can provide the best possible service, such as managing your Google Business Listing. There are many benefits to having a Google Business Profile, and enlisting the help of experts will ensure that you take full advantage of all the ways it can help to grow your business. 

9 Tips for Choosing a Business Name to Boost Search Rankings

At The Web Guys, we understand the importance of the role your business name can play in your digital marketing efforts. So, how do you choose a business name to improve search rankings? Choosing a business name that enhances online rankings requires applying key SEO principles and effective branding strategies. What you name your local business will be more significant in its overall success than you might initially think. According to a 2023 study by Whitespark, your business name is the #2 ranking factor in how you rank online on Google and other search engines. Here’s a guide on how, as a small business, you can choose a business name that enhances SEO and helps your company improve search rankings.

6 Ways to Support Women in SEO for a More Inclusive Industry

At The Web Guys, we believe that diversity in the workplace helps foster innovation, improves decision-making, and creates a more equitable society. A recent article highlighting the gender gap between men and women in SEO (Search Engine Optimization) caught our attention. According to the State of SEO 2020 Survey, men outnumber women by over 2 to 1 in SEO professions. By supporting and encouraging women, we can work to increase women’s representation in this industry. A multifaceted approach is needed to elevate women in SEO and foster a more inclusive industry. Keep reading to discover six key ways to support women in SEO for a more inclusive industry, each with practical, actionable suggestions.

5 Reasons to Advertise on Microsoft for Business Success

In today’s competitive market, establishing a robust online presence is essential. A vital component of this is Search Engine Marketing. While Google Ads may dominate, at The Web Guys, we see the untapped potential in Microsoft Advertising (formerly Bing Ads). By leveraging both platforms, your business can create a well-rounded digital strategy that drives results. Here are five compelling reasons why running ads on both Google and Microsoft is a smart move.

Understand Zero-Click Searches: Essential Insights for Businesses

Search engines are constantly evolving to deliver faster answers to user queries, such as through featured snippets on search engine results pages (SERPs). These snippets provide immediate answers directly on the SERP, often eliminating the need for users to click through to a website—a phenomenon known as zero-click searches, which are increasingly common. The Web Guys are here to help local businesses navigate these changes by optimizing their content for increased visibility and engagement. 

4 Ways to Craft Compelling Content That Converts

Content that converts is critical to driving engagement and growth for businesses. However, not all content packs the same punch. Fortunately, The Web Guys understands the vital role of quality content in capturing local search attention and audience interest. Several strategies exist to create content that resonates with local audiences and maximizes impact.