Marketing Strategies
3 Ways to Maximize Your Business Digital Marketing Strategy
Small local businesses face a unique challenge: standing out in a crowded online marketplace. At The Web Guys, we understand the significance of digital marketing for local businesses and the need to adapt strategies to leverage local events and seasons. Let’s explore three ways your local small business can maximize its digital marketing efforts by capitalizing on the opportunities presented by community events and seasons.
Call Tracking Is a Thing (That You Should Know More About)
Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the matter at hand. Forbes reports that – in spite of all the modern technological advancements we enjoy and the phone-shaped computers we all carry around – many people prefer to call companies directly when they have issues or inquiries. Small businesses can benefit from call tracking, which can afford you valuable information regarding your overall performance and can help you mine unique opportunities to grow your business.
SEO vs. PPC: Getting Down to Business
It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
Google Picks up the Pace on AI
Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.
Virtual Reality: Ready for Its Close-Up
It’s time to call virtual reality out for what it is – a reality. Virtual reality is no longer cutting its teeth but is, instead, growing exponentially in terms of market share with nearly untapped reserves when it comes to digital marketing. Virtual reality (VR) quickly ingratiated itself across industries by affording training technologies, testing procedures, and product development applications that are difficult to duplicate – or rival. Let’s dig in.
Business Owners Spending Wisely throughout the Impending Recession
Times are tough, and while you may be tempted to limit spending on marketing or advertisements, this can be a critical mistake. According to CNBC, the economy has a toe or two dipped in recessionary waters, and while you’ve likely already cut back as a business owner, there are some additional steps you may want to consider. In the second quarter of 2022, the economy in the United States fell by .9 percent, which means we’ve had two quarters in a row with negative GDP. While this does not, in and of itself, spell recession, it shouldn’t be ignored either.
Using the Behavioral Sciences to Win on Facebook
If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.
Google: Ad Spend, Rank, and the Impressions You Make
The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.
Personalized Marketing: Getting to Know You
Personalization drives repeat purchases and even increases the potential that your customers will refer you to other like-minded searchers. In fact, an in-depth report generated by McKinsey & Company finds that your marketing gains are likely to correlate closely with the level of closeness you’re able to cultivate with your customer base and target audience. If you haven’t been paying attention to personalizing your marketing game, you’re not even sure where to begin, or you’re ready to level up, you’ve come to the right place.
