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The AI Effect on Click-Through Rates
At The Web Guys, we help businesses succeed online through web design and holistic search marketing. We stay on top of digital trends, ensuring our clients remain competitive in an evolving landscape. One major shift affecting businesses is the decline in both organic and paid click-through rates (CTRs) on Google—largely influenced by AI-generated overviews.
Virtual Reality: Ready for Its Close-Up
It’s time to call virtual reality out for what it is – a reality. Virtual reality is no longer cutting its teeth but is, instead, growing exponentially in terms of market share with nearly untapped reserves when it comes to digital marketing. Virtual reality (VR) quickly ingratiated itself across industries by affording training technologies, testing procedures, and product development applications that are difficult to duplicate – or rival. Let’s dig in.
Google Search and the BERT Algorithm
Google’s primary focus is to understand better what it is that searchers are actually searching for, and in the process, it’s rolled out the BERT algorithm. When Google describes BERT as “one of the biggest leaps forward in the history of Search,” they say they are making a significant claim. The underlying goal is to bolster Search’s ability to organically discern which information a user is seeking and to parlay that into results that make sense from the user’s perspective Google shares that, with the implementation of BERT, about 1 in 10 Google Searches will reap greater user rewards based on its capabilities, which can help you enhance your brand right out of the gate. While this currently applies only to those searches made in English in the United States, more countries and languages will be included over time. BERT: What’s It All About? BERT stands for Bidirectional Encoder Representations … Continued
The New Google Ads Experience
Google is constantly improving upon their practices across their many platforms. Recently at their Google Marketing Live event, they announced a whole slew of changes impacting advertising, analytics, and more. One of the major changes? Google AdWords is now Google Ads. What are some major updates coming to Google Ads? Responsive Search AdsResponsive search ads will allow you to create 15 headlines (at 30 characters) and 4 descriptions (at 90 characters). Google will then mix and match these headlines and descriptions to create the optimal ad. Not only will this allow you to have more high performing ads, in theory. But, the ads will be much larger in size, thus taking up more real estate on the page, and standing out from competitors. New Expanded Text AdsThe new expanded text ads allow for you to take up more space. They feature 3 headlines (at 30 characters) and 2 descriptions (at … Continued
Using Instagram Stories for Your Business
If you’re not using Instagram for your business, now is the time to start. Recently, the photo-sharing social media powerhouse unleashed its latest feature: Stories. In a similar fashion to the already popular Snapchat app, Stories allows users to post multiple related pictures at once without the anxiety of clogging up your audience’s feed with a barrage of similar posts.
Using “Pokémon Go” To Your Company’s Advantage
The Pokémon Go phenomena has picked up steam quickly and doesn’t seem to be going away any time soon, as rumored deals with major players like McDonald’s continue to generate buzz. So, could embracing the game and its players at your storefront be advantageous? And how exactly can Pokémon Go benefit your business? Unlike Magikarp’s Splash, it could be super effective! Let’s take a look…
