A very common concern for new AdWords users is figuring out if it’s money well spent or money wasted. It’s an understandable concern that can be avoided if you plan ahead. There are a few things that business owners would need to think about when deciding if the campaign is working.
By this we mean, do you want these ads to produce more phone calls? Do you want more leads through the website? Do you want a video on your landing page to be watched?
It’s important to know what you want to be measured before setting up the processes to measure that action. Google offers excellent tools and integration with Analytics to be able to measure phone call data as well as submissions through your website or users watching a video.
Now that you’ve decided what you want to measure and you’ve set up the measuring processes, you’ll need to be able to find that information.
When you’re in the Google AdWords dashboard, many metrics are hidden so that you can customize what you want to see. To access all of the possible metrics, you’ll need to locate this “Columns” button.
Then choose “Modify Columns”, and you’ll find all of the metrics that you can choose to see. Some of the metrics that we at The Web Guys find most useful include the following:
By determining what you want to measure and extracting that information from your campaign data, you’ll have a clear view on how well your campaign is working. However, before you call it quits based on a couple weeks of data, consider what improvements you can make to your campaign to achieve better results. This could include targeting different geographic areas, keywords, or writing new ads. You could even try using a new landing page to direct these visits.
Whether you’re just starting a new campaign or needing to revamp an existing campaign, you can count on The Web Guys to do it right. Contact us today at (317) 805-4933 to discuss your digital marketing strategies.
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