Google is constantly introducing new features and ad types to keep up with the ever-evolving forms of technology we use on a daily basis. One of the most recent additions to Google AdWords was click-to-call ads, and they’ve created a lot of buzz about who should be using them and why. Let’s cover the ins and outs of this new option to help you make the best decision about setting up your next advertising campaign.
Click-to-call (CTC) is a type of ad within Google AdWords. These ads will show on mobile devices when users search Google for relevant keywords. Clicking on a company’s CTC ad will connect searchers to the business by phone, rather than sending them to its website. These ads cannot be shown on desktop computers, since most aren’t set up to make phone calls.
Overall, CTC ads can be an excellent tool to generate more phone calls, but business owners have to be prepared for the cost per click to increase. While the number of clicks you receive from traditional ads may drop when switching to click-to-call, the quality of those leads should increase. Rather than hoping your website conveys all the information the client is looking for, you now have the ability to answer their questions directly and make the sale.
If you need help managing an AdWords account, contact The Web Guys today at (317) 805-4933.
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