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Will Google’s Local Pack Changes Affect My Business? #FAQuesday

That tremor felt throughout the SEO world in early August may not have been as earth-shaking as Google’s spring Mobilegeddon update, but the latest change in local search results still set the industry abuzz. The Google “local pack” that used to show the top seven results was downsized to display only three, even when the search is conducted on a desktop computer. In addition to showing fewer business listings, the new local pack — dubbed a “snack pack” by some observers — was also redesigned to resemble the mobile interface, which makes sense considering that mobile search surpassed desktop earlier this year. So what does that mean for companies in the fourth through seventh positions that dropped out of the featured box? Don’t panic yet.  What Will Happen to My Ranking? Although it may seem like a lost opportunity, Google assures us that the top three local-pack positions already were getting the vast majority of clicks from users, … Continued