Click-to-call ads

Should I Use Click-to-Call AdWords Campaigns? #FAQuesday

Google is constantly introducing new features and ad types to keep up with the ever-evolving forms of technology we use on a daily basis. One of the most recent additions to Google AdWords was click-to-call ads, and they’ve created a lot of buzz about who should be using them and why. Let’s cover the ins and outs of this new option to help you make the best decision about setting up your next advertising campaign. What does Click-to-Call Mean? Click-to-call (CTC) is a type of ad within Google AdWords. These ads will show on mobile devices when users search Google for relevant keywords. Clicking on a company’s CTC ad will connect searchers to the business by phone, rather than sending them to its website. These ads cannot be shown on desktop computers, since most aren’t set up to make phone calls. What are the Pros? These ads don’t require your website to have a landing page … Continued