Content Marketing
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) refers to the strategies and techniques used to optimize content, prompts, and interactions for generative AI models, like language models (e.g., GPT-4), image generators, or music composers. Marketing agencies like The Web Guys stay on top of new tools and technologies that directly impact our clients’ marketing campaigns’ effectiveness, efficiency, and creativity. GEO aims to produce high-quality, relevant, and efficient outputs from these models by understanding how they interpret input and how their algorithms function. According to a Gartner press release, approximately 79% of consumers are expected to use AI-enhanced search within the next year, and 70% already trust generative AI search results.
Six Benefits of Partnering with a Smaller Marketing Agency
In a crowded digital landscape, the right marketing partner can make all the difference. There is a lot of value in partnering with a smaller, experienced marketing agency like The Web Guys, which offers several advantages. We treat every client’s business like our own and work to ensure that we provide real value. Marketing is complex and involves various activities, decisions, and strategies that must be coordinated to effectively reach and influence your target audiences. Whether you need web design services, social media marketing, or anything in between, you need a digital marketing partner who takes the time to understand your business and creates a personal approach to get results. Keep reading to learn how working with a smaller marketing agency like The Web Guys benefits your business.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
Leading the People to Your Social Media Content
If you’ve been shying away from trotting your business out on social media, you’re not taking adequate advantage of its magical influence, which can be game-changing. Amidst all the social media noise, however, it can be hard to know where to focus your efforts. It’s true that social media has a mind of its own, and while cracking the code may seem out of reach, the marketing gurus at The Web Guys have some knowledge to impart, and the message is that good old-fashioned content can set you free.
Using the Behavioral Sciences to Win on Facebook
If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.
SEO Hygiene: Good Clean Fun
You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.
The Interplay of Site Quality and SEO Chops is Real
Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.
Google Sheds Light on Ranking Factors
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
Newsworthy Content: How to Achieve It
You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.
YMYL Websites: It’s Time to E-A-T
Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.
