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Fight Back Against Rank Creep
If your site is experiencing a slow decline in traffic, you may be quick to blame your content and links, but Google’s John Mueller says the reasons are probably far more nuanced. Better understanding the backstory can help you break out of this downward trend and keep your site moving forward. In the Webmaster Hangout, Mueller answers specific questions about traffic declines, and his answers are illuminating.
Ethical Link-Building Strategies for 2020
If you run a business in today’s market, you’re naturally looking to acquire links. Google has spoken, and they’ve made it quite clear that when it comes to SEO, content, and the acquisition of links is the name of the game. Just to make things more challenging, however, Google has also implemented strict rules and requirements related to this pursuit. There are positive steps you can take that will help you enhance your online presence ethically. Part of growing your online business is keeping up with the internet’s rapid-fire evolution, and a digital marketing specialist can help you strategize your way to optimal performance.
What Are My Customers Searching For? #FAQuesday
If you had to take a guess at how many Google searches occur each day, what would be your ballpark estimate? 1 million? 3 million? According to Google Search statistics, more than 3.5 billion searches are processed every day. With that staggering number in mind, how does an online marketer know which searches to target to draw potential customers to your website? At The Web Guys, we have the process down to a science. Here’s a breakdown of how our digital marketing experts shed light on what your customers are searching for, so we can ensure your content gives them what they’re seeking. Considering the History The initial stage of developing content for a Web page starts with researching the phrases searchers use to find a specific product or service online. Google Adwords offers a free Keyword Planner that gives historical search data, and it allows users to expand a keyword list by multiplying several keywords together. … Continued
