google analytics
Prepare Yourself for Google’s GA4
Google very recently announced that new Search Console integration, new data-driven attribution, and new machine learning models (that are intended to help fill in gaps in measurement) are making their way to Google Analytics 4 (GA4). While Google isn’t giving us a lot of information about when the changes will be implemented, the wording of its announcement makes it clear that change is on the horizon. In fact, it is difficult to be clearer on this point than – with these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.
A Breakdown of Google My Business
The switch from Google+ and Google Places to Google My Business has arrived. Here is what businesses need to know about the upgrade. WHAT IS THE SAME +1 clicks Posts (#hashtags, tagging people or businesses) Page tabs (About, Photos, YouTube, Reviews) Google Analytics Insights (will still connect and analyze content of accounts) WHAT IS DIFFERENT Manage reviews, Google Analytics, AdWords and YouTube from one page Dashboard can be viewed and managed from one menu Ability to edit local search information Ability to edit Google Maps address(es) Ability to respond to reviews Formal, provided business listings No custom categories No payment options or additional details will be listed Company reviews and +1’s combined into one search-powered page Local pages that accept upgrade automatically converted to storefront or service area pages THE BENEFIT OF PROVIDED BUSINESS CATEGORIES One of the most effective changes of the “My Business” upgrade is the business listing. … Continued
10 Essential Internet Marketing Points All Business Owners Must Know
Small businesses must pay special attention to their brand and presence on the Internet. Pay close attention to these 10 Internet Marketing tips! 1. You Need a Professional, Custom Designed Website! Your potential customers begin judging your company as soon as they land on the home page of your website. First impressions are extremely important, and if your website isn’t user-friendly and well-branded, it reflects poorly on your company. Most people have a friend or family member who “knows how to build a website” and I “know how to swing a hammer” but that doesn’t mean I should remodel my house. An experienced, professional contractor will do a much better job on my home than I ever could, and the same goes for website design. Let a professional take care of this immensely important task for you. Small businesses must pay special attention to their brand and presence on the Internet. Pay close … Continued
