Keywords
It’s 2020, and SEO Trends Are Here for It
2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!
What’s New In SEO For 2020
Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.
Demystifying Search Intent for SEO
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
A Fine Balance: Market-Building Strategies for 2020
Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.
