Landing Pages
Your Search Bar: A Big Deal You Should Deal With
The future of search is now. Your customers and potential customers alike can go directly to your site’s handy-dandy search bar to plug in exactly what they are looking for and go directly to it, and the convenience cannot be denied. Search used to be nothing more than a workaday tool that helped searchers hammer their way through labyrinthian websites, but no more. Search has the potential to serve as a powerful conversion tool, which should be used to your advantage.
A Deep Dive into On-Page SEO
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
What You Need To Know About On-Page SEO
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.