marketing
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) refers to the strategies and techniques used to optimize content, prompts, and interactions for generative AI models, like language models (e.g., GPT-4), image generators, or music composers. Marketing agencies like The Web Guys stay on top of new tools and technologies that directly impact our clients’ marketing campaigns’ effectiveness, efficiency, and creativity. GEO aims to produce high-quality, relevant, and efficient outputs from these models by understanding how they interpret input and how their algorithms function. According to a Gartner press release, approximately 79% of consumers are expected to use AI-enhanced search within the next year, and 70% already trust generative AI search results.
Extend Your Advertising Reach with Ad Extensions
Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.
Online Marketing and Inclusivity Should Go Hand in Hand
Inclusivity is not something you should aspire to – or that you should massage into your content after the fact. Ideally, inclusivity is part of who you are as an online business – and your content reflects this fact. There is always room for improvement, however, and if you’re behind the curve on this, now is a good time to get cracking.
The Psychology of Marketing: No Shrink Required
Your brain is your command central, and it controls everything you do, including all online activity. In order to seamlessly take care of everything that we do in the course of a day, year, and lifetime, our brains have to turn to some clever hacks. As such, if you want to get the jump on your customers and your potential customers’ purchasing habits, it’s a good idea to better understand the shortcuts their brains take in the process – not in a creepy cult-like way but in a taking-care-of-business way.
SEO Hygiene Can Keep Your Site Healthy
SEO Hygiene, you say? It’s nothing to be afraid of – just a helping hand from Google that can up your SEO game. SEO hygiene is all about taking purposeful strides to help keep your site running as smooth as silk (before problems arise). Think of SEO hygiene as a means of proactively supporting your site’s goals, including your marketing aspirations.
3 Tried-and-True Techniques for Building Online Trust
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.
How to Measure Your Return on Content-Marketing Investment
It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.
What’s New In SEO For 2020
Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.
Why Should I Hire a Digital Marketing Agency? #FAQuesday
Has your lead generation come to a screeching halt? Does your website still look like it belongs in an era where neon color schemes were all the rage? If inbound marketing hasn’t provided the results you’re looking for, take your business to the next level by hiring a digital marketing company. So why should hiring a digital marketing agency be your next step? Let our very own team at The Web Guys give the rundown on the best reasons to enlist the help of an agency: 1) Experience & Training Becoming well-versed in all facets of online marketing, whether it’s social media, search engine results or website design, isn’t an overnight process. Although we wish that could be the case, digital marketing is an ongoing process that takes a high level of training, skills, and commitment. Also, it can be downright confusing. For example, take a look at what our … Continued
Why Should I Bother Keeping up With Google? #FAQuesday
You’ve heard from every corner of the Interweb about the importance of following Google’s standards when it comes to publishing content online. But do you know why you should care about the tech giant and its always-evolving search algorithms? At The Web Guys, we believe keeping up with Google’s changes will ensure the best outcome for business owners looking to improve their online presence. Consider the fact that 64 percent of all online searches occur on Google — over 3.5 billion of them each day. When potential customers turn to the Internet with questions about the product or service you offer, will your business be one of the top answers the search engine provides?There’s little doubt that staying on Google’s good side will give you a better chance of getting onto searchers’ radar. That’s why we help clients navigate the changing landscape, keeping them ahead of competitors who don’t bother to figure out the implications of updates like these: … Continued
