online marketing strategies

Maximize Business Growth with PPC Advertising by The Web Guys

In today’s digital landscape, establishing a strong online presence is essential for businesses looking to thrive and expand. Amidst the myriad of digital marketing strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted traffic to your website and generating leads. The Web Guys of Carmel, Indiana, understand the transformative potential of PPC advertising and are committed to helping businesses harness its benefits to achieve their growth objectives.

Google Places is Now Google Local+

Google recently rolled out several updates to their Google Places‘ local listings. Google Places is now known as Google+ Local. A new name wasn’t the only change Google made, the recent update also affects the way your customers write reviews on your own local listing. All existing Google Places reviews were automatically transferred to your new Google+ Local listing. While there was no effect on your existing reviews, the steps your customers must go through to provide valuable feedback on your local listing has changed. In order to leave a customer review on your Google+ Local listing, your customers must have a Google+ page. Google+ is Google’s version of a social networking site that allows you to set up a profile, create circles of friends, and share photos, videos, links, and more. Below we have provided detailed instructions that you can pass onto your customers to ensure they are up-to-date on how to … Continued

Facebook Fan Page Best Practices

Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued