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Attract New Customers by Improving Online Visibility
At The Web Guys, we know that the foundation of great digital marketing is a killer website that engages customers and motivates them to act — whether it’s scheduling an appointment or booking a reservation online. But how do you get new clients to your website in the first place? Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results. What is Local Search? Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point … Continued
How To Choose A Legitimate SEO Company
There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
The Importance of Internal Linking
One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued
